LifeiDesign is a platform built around the idea that personal growth can be approached as a game.One where progress, self-discovery, and meaningful achievement become part of an engaging and rewarding journey. Combining principles from psychology, goal setting, habit formation, and game design, the brand encourages individuals to take a more intentional approach to designing the life they want to live.
The project focused on developing a brand identity and art direction system capable of communicating this broad and multidimensional vision.